1. Viewing All "advertising" Posts

  2. This year of SxSW has again trumped the gross inhuman advertising fuckfest of last year. It’s getting in the way of all the great human intellectual parts.

    Nick Douglas

    (Source: wilkinsky.us, via soupsoup)

  3. Advertising 2012

    (Source: wilkinsky.us)

  4. Savvy brands understand how to flirt with their followers. And they understand the currency of the social drug.

    Flirting with Brands on Social Media

    (Source: wilkinsky.us)

  5. In the connection era, the marketing is the product, the service and most of all the conversations it causes and the connections it makes.

    Seth Godin

    (Source: sethgodin.typepad.com, via manuchatlani)

  6. Copyranter joins BuzzFeed, ads across America weep!

    Mark Duffy here, stepping out from behind the curtain.

    I’ve been a New York City copywriter for more than 20 years, and I’ve been blogging and ranting about advertising as “Copyranter” since 2005.

    Starting today, I’ll be writing and ranting here at BuzzFeed, as myself. I’m “geeked”, as you fucking insufferable young’uns say.

    This isn’t my first venture into journalism. I actually started, post college, as a sports reporter and music reviewer, in the dark ages before computers took over newsrooms. More recently, I had a bitchin’ ad column — “Lies Well Disguised” — on Gawker for a year. The New York Times, Slate, Mediaite, The Guardian, and the Queen of England have all praised Copyranter.

    But I’ve spent the bulk of my career in the trenches of the ad industry. Indeed, the first ad agency I worked at was a creative shop (40 people) that wasn’t too far off from Sterling Cooper Draper Pryce. If anything, it was sleazier and druggier than anything you’ll see on AMC.

  7. Thoughts on Internet Privacy: "Selling You on Facebook"

    A Wall Street Journal examination of 100 of the most popular Facebook apps found that some seek the email addresses, current location and sexual preference, among other details, not only of app users but also of their Facebook friends.

    This appetite for personal data reflects a fundamental truth about Facebook and, by extension, the Internet economy as a whole: Facebook provides a free service that users pay for, in effect, by providing details about their lives, friendships, interests and activities. Facebook, in turn, uses that trove of information to attract advertisers, app makers and other business opportunities.

    It is no surprise, of course, that Facebook can gain deep knowledge of people’s lives. It is, after all, a social network where users voluntarily share their names, closest friendships, snapshots, sexual preferences (“interested in men,” “interested in women”), schools attended and countless other details, including moment-to-moment thoughts in the form of “status updates.”

    This kind of information is the coin of the realm in the personal-data economy. The $28 billion online advertising industry is fueled largely by data collected about users’ Web behavior that allow advertisers to create customized ads.

    (Source: The Wall Street Journal)

  8. DEVELOPING: “Karp just announced that the Featured spot on the Tumblr dashboard is going up for sale to advertisers.”

    Looks like ads are finally coming to Tumblr in at least one form. [h/t @rossneumann]

    (Source: matthewkeys)

  9. ‘The Best Ads are Answers’ Campaign for Google by @GSP … Simple and true message to convey to amateur and professional marketers. - Adverdict

    (via ideaswithlegs)

  10. Earlier this week, it was reported that digital ad spending by candidates in the 2012 presidential race was up 700% from 2008 levels. 

    Today, comscore has a little gem about where some of the money goes, with the Romney campaign making a significant investment in social, most likely in an attempt to eat away at the overwhelming advantage that the Obama campaign currently enjoys in that space. 

    Romney’s campaign clearly has the funds to make an investment of this size, but does he have the right strategy? We’ll know more in a couple of months. 

    [politics]

    (Source: abramsresearch, via reagan-was-a-horrible-president)

  11. Startups Live & Die by These 5 Street-Smart Laws of Advertising

    Live Your Own Dream

    Does that sound familiar to any of us? The entrepreneur’s dream; raking in dough while sipping margaritas on the beach. Here’s the recipe to turning your startup into an automated advertising cash machine.

    1. Listen to your customer carefully.
    2. Use one clear and direct message to speak to their needs.
    3. Find out where your prospects already are, then place your messages in front of them.
    4. Give value up front. Incentivise them to take action.
    5. Build your product around their secret hopes / desires or fears / frustrations.

    [read]

    (Source: wilkinsky.us)

  12. Let us prove to the world that good taste, good art, and good writing can be good selling.

    William Bernbach (1911-1982), American advertising creative director.

    (Source: wilkinsky.us)

  13. Emerging Bets at the Intersection of Technology & Culture

    Deutsch LA’s Invention Strategy team journeyed to South by Southwest 2012 to document the birth of over 100 new digital startups. 


    Following the conference, the team monitored each startups’ social mentions and press, along with cataloguing their feature set, user base, and underling social technologies. This research has culminated in a 12-page report, free to download, that identifies the key trends and opportunities that marketers should be focused on in their work for the year ahead.

    [read]

    Emerging Bets at the Intersection of Technology & Culture

    (Source: wilkinsky.us)

  14. Infographic Confirms It: Advertising People Are Not Normal

    from Here To End The Show

  15. FORD: GM's Facebook Ads Don't Work Because GM Sucks -- Ours Work Fine

    A funny comeback from Ford on the heels of news that GM is pulling its entire $10 million advertising campaign from Facebook [read]

    Ford Twitter
  16. COMING SOON: Facebook Will Let Advertisers Buy Premium Ads Without Using Sales Reps

    Rather than going through Facebook ad sales representatives, advertisers will now be able to buy home page and news feed ad space directly through Ads API and Power Editor tools. [read]

    (Source: wilkinsky.us)